Programming Skills;
Internet Marketing That Works
Force Your Website To Make You More Money…. Your Competitors Won’t Know What Hit Them
Do you remember when you had your companies website built?
You probably spent a fair amount of time investigating your options back then, didn’t you? Do you remember talking to colleagues and friends about getting your web site done?
You can probably even remember a few of the names of the web design companies you spoke with.
Or maybe, if you were really curious, you went ahead and built your own.
Regardless, you finally pulled the trigger and had a web site built for your business.
Maybe it took a week or two to build. Maybe it took a month. It didn’t matter though, because now you had a website. Heck, you might have even bragged about it to your spouse or friends.
And do you remember what it cost? Did it cost $2,000? Perhaps right around $5,000? Or, maybe it cost more than $10k.
It really didn’t matter, did it. Your business was now online and you were going to leverage the power of the Internet….and getting new clients from Google, Yahoo and Bing was going to boost your practice to the next level.
What happened next? Did your web site deliver all those new customers you were anticipating?
Probably not.
Your site probably languished in cyberspace…generating only a few visitors a month?
Fast forward to today – what’s your web site doing for your business now?
No change, huh?
Here’s the reason why your web site is still not delivering new customers every day:
Because you hired a web design firm.
What does that mean, you say?
Simply this…. web design firms build web sites. That doesn’t mean that the web site they built will bring you any new clients. You hired them to build a web site – and they did just that.
It’s probably a professional looking site that functions very well.
But that’s only half of the equation needed for Internet success.
The other half is this:
Give Google, Yahoo and Bing exactly what they want, how they want it, when they want it.
Unfortunately though, 9 out 10 web design firms don’t know how to give the search engines what they want. So, don’t feel bad if your web site is lonely – you have lots of company.
Giving the search engines what they want is called Search Engine or Internet Marketing by most folks…and SEO (Search Engine Optimization) by those really familiar with the business.
How Does Search Engine Optimization
Help My Web Site Bring Me New Customers?
Search Engine/Internet Marketing and Search Engine Optimization (SEO) are considered to be:
The science of search as it relates to marketing a web site on the Internet and getting top rankings for that site.
So, if you’re an auto repair shop in Kansas City, professional Search Engine Optimization will push your site to the top of the search engines whenever someone types in the phrase “good mechanic in kansas city ”.
SEO is very technical in nature and combines:
And there are two, distinct parts to Search Engine Optimization:
You must entice and cajole Google, Yahoo and Bing to recognize and rank your web site…. and then send clients your way.
And, i’s an ongoing effort that you’re going to have to invest in, or do it yourself. Think of it this way – the office, shop or warehouse you work out of now requires ongoing maintenance, right?
Well, your website is your virtual office, and it requires the same.
When you marry a well designed and attractive web site with professional Search Engine Internet Marketing, you get a site that dominates the search engines and becomes an instant cash machine.
Let me show you an example:
Let’s say a guy in Middletown gets hurt in a car accident and is looking for a Personal Injury Lawyer.
So, he hops on Google and types in the search phrase “car accident lawyer in Middletown”.
The first 6 or 7 law firms you see will show you what happens when you marry a well designed site with Professional Search Engine Optimization.
These web sites are built and managed one of two ways.
The first way: They probably invested well over $10,000 in the web site itself, and spend more than $50,000 annually for on-going SEO and an SEO expert on retainer.
Because it’s likely these law types of law firms bring in a minimum of $3 million per year in revenue from the Internet with an investment of $50,000.
Relax….. you don’t have to spend that type of money.
The 2nd way is specifically set up for smaller businesses.
The overall investment is much, much less…. but the ROI is just as attractive.
You remember that guy in Middletown that got hurt and was looking for an Injury Lawyer?
He likely also called one of those 6 or 7 sites near the top of Google. This law firm is a solo practitioner with a small staff specializing in personal injury.
His site is attractive, yet probably cost less than $3,000 to build. He also had professional SEO work done and he spends $25,000 annually for on-going SEO and an SEO expert on retainer.
And the revenue generated from his web site? It’s at just under $2 million each year.
Whether you’re a very small business or a medium one, investing in Search Engine Optimization and Internet Marketing is an investment you cannot afford to ignore anymore.
The time to make changes to your web site is now. The longer you wait, the more difficult it will be to move your competitors from the top spots on the major search engines.
And like anything else, the more difficult it is, the more expensive it will be.
So, if you are:
- Committed to dominating your business offerings in your neck of the woods
- And able to handle the increase in business our work creates.
- And live in the Middletown & Franklin, Ohio area….
Then find out more about our performance-based Internet Marketing Services.
